Every business has the objective of maximizing sales revenue. Some of the ways of increasing this revenue include more sales, higher price, and lower sales costs. The major method of increasing sales revenue is having more sales. Business aims to achieve this through their high performing sales reps. There are times when business fail to achieve their sales objective. The following are different ways through which a business can achieve sales targets.
The sales reps should be given some freedom. The sales reps and other employees don’t feel very happy when each of their moves is under scrutiny. They want to feel that they are capable who can work on their own and can work towards the goal of the company. To motivate the employees, use positive reinforcement rather than keeping them under tight control.
It is important to hire the right skills. The sales reps will be the one who will be dealing with your clients. Not every person can sell your product. The sale reps should be social, likeable and wise. You can develop a template of the traits that the sales rep should have. Observe these traits during the interview. This will make sure that you have a pool of talents that will push the sales to higher levels.
Set clear objectives. Ensure that you make a proper communication to the reps about the targets set for the day, week month or year. Also, have a reward for reps who achieve this target and let those who don’t achieve the target know of the consequence.
Make a synchronization of the business software. Salesforce and NetSuite are two main applications that business use to manage their sales. However, instead of having the two software working separately and manual data transfer, you can use Salesforce data integration to synchronize both software options.
Use the success of some reps as a motivation to the others. it is great thing to set the targets and rewards for the reps. However, it can become a problem when some reps are consistently reaching the targets while others are not since they might feel inadequate and even contemplate of exiting the sales force.When some reps make big wins, make the achievement a group victory. The success made by some employees should be used as a lesson that even others can achieve rather than make them feel inadequate.
Give the employees some positive and encouraging feedback. The performance of the employee should be given some insights. If you notice weakness, provide solutions. Make the report to show the employee to be progressive at least for encouragement. Celebrate the small and big victories. To show the employees that they have done a great job throughout the week, you can buy some bottles of beer on Friday.